© MWD Custom. All rights reserved.

A Winning Formula Is

Marin Web Design’s Local Formula is the perfect solution for businesses looking to market locally. Our system consists of FOUR powerful components: an SEO ready website, city landing pages built and scaled to crush it, a unique link building strategy that produces explosive results, and a PPC advertising strategy that is cost effective and converts more.

4 Steps To Ubiquity

ubiq·​ui·​ty: presence everywhere or in many places especially simultaneously

Our Local Formula is the perfect way to attract organic traffic and grow your business in your local market. Let us help you achieve your goals and take your business to new heights.

Ubiquity is the goal and it’s the key to lasting success.

Watch our founder and lead developer explain exactly how it works.

STEP 1: The Foundation – On Page Elements

On-page elements are essential to ranking because search engines use them to understand the content and context of a webpage. When a search engine crawls a webpage, it looks for specific on-page elements like the title tag, headings, content, and URL structure to determine the topic and relevance of the page to a user’s search query.

This is a fundamental step in SEO that any “specialist” worth his/her salt will implement with diligence. What separates MWD from your average agency is WE DO THIS AT SCALE with our proprietary marketing automation software. We can optimize thousands of pages, images, and meta data at scale with accuracy and speed.

7 On Page Essentials

If these elements are optimized properly, it can help search engines to better understand the content of the page, and thus, the page is more likely to appear in search results for relevant queries.

1. Title Tag
The title tag is one of the most important on-page SEO elements. It appears in search results as the clickable headline for a webpage. Make sure to include the primary keyword in the title tag, as well as creating a title that is compelling and relevant to the content of the page.
2. Meta Description
The meta description appears below the title tag in search results and provides a brief summary of the webpage’s content. It’s important to create a meta description that is unique, descriptive, and includes the primary keyword.
3. Headings
Headings are used to structure the content on a webpage and make it easier for users to read. Use H1 tags for the main title of the page, and use H2 and H3 tags for subheadings.
4. Content
The content on a webpage should be high-quality, engaging, and relevant to the topic. Use the primary keyword naturally throughout the content, but avoid overstuffing it.
5. Image Optimization
Optimize images by adding alt tags that describe the image, including the primary keyword if relevant. This can help with image search rankings and also improves accessibility for visually impaired users.
6. URL Structure
URLs should be short, descriptive, and include the primary keyword if possible. Use hyphens to separate words in the URL.
7. Internal Linking
Internal linking helps to improve website navigation and helps search engines understand the structure of the website. Use descriptive anchor text that includes the primary keyword when linking to other pages on the site.

STEP 2: Scale With Marketing Automation

Our software is designed to create hyper-localized landing pages for each city or region you serve, based on your specific business needs and goals. We use advanced automation techniques to create landing pages quickly and efficiently, without sacrificing quality or customization. And because our landing pages are optimized for both search engines and customers, they can help you attract large swaths of organic traffic and convert more leads into customers.

When all the elements are there, the targets have been identified, and the pages are launched, the results are undeniable. Time and again, we’ve seen businesses just like yours meet and exceed their goals.

city page results

STEP 3: Progressive Link Building

MWD’s Link Building Strategy emphasizes two important components: Link Velocity and Progressive Link Building. Link Velocity refers to the speed at which new links are acquired. This strategy aims to build links at a steady pace to avoid sudden spikes that can raise red flags with search engines. Progressive Link Building, on the other hand, focuses on building high-quality links over time, prioritizing relevant and authoritative websites that are likely to have a positive impact on search rankings. By taking a gradual and deliberate approach to link building, MWD aims to establish a strong and sustainable backlink profile that boosts our clients’ search visibility and website traffic. This is important in SEO because search engines prioritize websites with high-quality, relevant, and diverse backlinks, and penalize those that engage in spammy or manipulative link building practices.

Steady and consistent link building is critical to SERP (Search Engine Rank Position), consistent traffic, and lasting success online.

city page results

Step 4: City Pages + PPC: The Rubber Meets the Road

Local landing pages are a powerful tool for businesses looking to drive down the cost of Google Pay Per Click (PPC) advertising while also increasing conversions. Here’s how it works:

Optimize PPC

By creating hyper-localized landing pages for each city you serve, you can target more specific, less competitive keywords, increase your CTR and conversion rates, and drive down the cost of your Google Pay Per Click advertising. It’s a win-win for your business and your bottom line.

The Issue

When you create a PPC ad, you typically bid on specific keywords that are relevant to your business. For example, if you’re a dentist in Las Vegas, you might bid on keywords like “Las Vegas dentist” or “dental services in Las Vegas.” The problem is, these keywords can be very competitive, with lots of other businesses bidding on them as well. This can drive up the cost of your PPC ads, making it harder to get a good return on your investment.

The Solution
By creating hyper-localized landing pages for each city you serve, you can target more specific, long-tail keywords that are less competitive. For example, instead of bidding on “Las Vegas dentist,” you might bid on “dentist in Summerlin,” which is a specific neighborhood in Las Vegas. This will be less competitive, and therefore less expensive, than broader keywords.
Relevance

Because your landing pages are hyper-localized, they’ll be more relevant to customers in each city. This can increase your click-through rate (CTR), as customers are more likely to click on an ad that specifically mentions their city or region. And because your landing pages are more relevant, they’ll also be more likely to convert those clicks into actual customers.

What People Are Saying

review 1

review2

review3

Book a Call

Join the Elite

Exclusive digital marketing videos, case studies and scientific test results, delivered straight to your inbox.
Gain regular access to MWD's deepest insights and proven strategies to effectively grow your organization.

Join the Elite

Exclusive digital marketing videos, case studies and scientific test results, delivered straight to your inbox.

Gain regular access to MWD's deepest insights and proven strategies to effectively grow your organization.

© Marin Web Design. All rights reserved.
Powered by MWD + .